Syno International, working in fields as diverse as global research and customer experience (CX), is a data platform company that helps clients collect, process, analyze, and report on a wide range of data. As an IT startup, we are dedicated to providing services designed to meet our clients’ particular needs. In the course of business, […]
Where did you meet your husband, wife, boyfriend, or girlfriend? In recent years, with the spread of the internet, the answer to this question has been changing, and more and more people are finding success in love online. We recently had a chance to ask people in the US and Taiwan their views on this […]
Nowadays, taking a data-driven approach is essential for bringing enterprises closer to their customers and increasing their sales. Whether small or big, the root of a business’ success always comes from understanding its customers. Conducting online research to collect feedback on products or to understand the market is one way to gain customer insights and […]
The news over the last several weeks has been dominated by the Covid-19 outbreak. Originating in Wuhan, China, this new corona virus has rapidly spread across Asia, and as this is being written, the world. Syno has also been touched by this virus. In late February, a conference where we were due to appear in […]
Despite the sleek designs of MacBooks making them famously difficult to self-service, Apple has always been known for their solid customer support, especially when compared to other popular notebook manufacturers such as Dell or HP. In a survey conducted by notebookcheck in 2018, Apple set itself apart from rivals in terms of wait time, problem […]
How Net Promoter Score (NPS) leads businesses/companies to a better customer experience? When a customer seeks information or plans to buy a product/service, she might recall her own experiences, search the Internet, or consult family, friends, or colleagues. The reviews of relatives or friends, therefore, have a great influence on consumer shopping decisions. If a […]
With the global economy becoming more interconnected in recent years and with trading becoming an indispensable need, market research has become ever more important for businesses. There are many ways to conduct market research, with quantitative and qualitative research as the two principal methods. While you may have heard these terms before, do you really understand […]