Tag

SynoLoyalty

CES 101: Optimizing your Customer Effort Score like the World’s Tech Giants

Despite the sleek designs of MacBooks making them famously difficult to self-service, Apple has always been known for their solid customer support, especially when compared to other popular notebook manufacturers such as Dell or HP. In a survey conducted by notebookcheck in 2018, Apple set itself apart from rivals in terms of wait time, problem […]

The Net Promoter Score [NPS types and how it helps companies]

How Net Promoter Score (NPS) leads businesses/companies to a better customer experience? When a customer seeks information or plans to buy a product/service, she might recall her own experiences, search the Internet, or consult family, friends, or colleagues. The reviews of relatives or friends, therefore, have a great influence on consumer shopping decisions. If a […]

Covid-19's Impact on Consumer Online Surveys

Within the consumer data industry, many have wondered what effect Covid-19 has on studies around the world. In particular, researchers have seen surveys that are normally conducted offline, such as in-depth interviews or group discussions that require direct contact with survey participants, be postponed due to the risk of contact infection. Many clients may be […]