Syno International, working in fields as diverse as global research and customer experience (CX), is a data platform company that helps clients collect, process, analyze, and report on a wide range of data. As an IT startup, we are dedicated to providing services designed to meet our clients’ particular needs. In the course of business, […]
Have you ever dreamed of getting married overseas? With the costs of overseas travel falling, more and more people are saying yes to this question. As a result, overseas wedding tourists to Japan are increasing year by year, and there is a greater interest in capturing sales from these customers. In particular, tourist from Taiwan […]
The importance of customer feedback There are two ways to improve business revenue: increase your number of customers or make your existing customers happier. The easiest way to understand what your valued customers are feeling is to ask them. That is easier said than done however. How can you motivate your customers to spend their […]
Where did you meet your husband, wife, boyfriend, or girlfriend? In recent years, with the spread of the internet, the answer to this question has been changing, and more and more people are finding success in love online. We recently had a chance to ask people in the US and Taiwan their views on this […]
With the Covid-19 crisis showing no signs of abating, and travel restrictions and panic buying becoming common across the globe, we at Syno began to wonder how different countries in APAC are reacting to this epidemic. Recently, we conducted an APAC-focused study, where we asked respondents in China, Hong Kong, Taiwan, Singapore, Thailand, and Australia […]
The news over the last several weeks has been dominated by the Covid-19 outbreak. Originating in Wuhan, China, this new corona virus has rapidly spread across Asia, and as this is being written, the world. Syno has also been touched by this virus. In late February, a conference where we were due to appear in […]
Nowadays, online panels are widely used for recruiting panelists (online survey respondents) and for collecting data from online, paid surveys. Despite a large number of organizations using this effective method, surprisingly little is known about the core of online panels and their ability to elevate a business’ scale through better data-driven decisions. In this article, […]
With the global economy becoming more interconnected in recent years and with trading becoming an indispensable need, market research has become ever more important for businesses. There are many ways to conduct market research, with quantitative and qualitative research as the two principal methods. While you may have heard these terms before, do you really understand […]
Within the consumer data industry, many have wondered what effect Covid-19 has on studies around the world. In particular, researchers have seen surveys that are normally conducted offline, such as in-depth interviews or group discussions that require direct contact with survey participants, be postponed due to the risk of contact infection. Many clients may be […]