Have you ever dreamed of getting married overseas? With the costs of overseas travel falling, more and more people are saying yes to this question. As a result, overseas wedding tourists to Japan are increasing year by year, and there is a greater interest in capturing sales from these customers. In particular, tourist from Taiwan […]
With the Covid-19 crisis showing no signs of abating, and travel restrictions and panic buying becoming common across the globe, we at Syno began to wonder how different countries in APAC are reacting to this epidemic. Recently, we conducted an APAC-focused study, where we asked respondents in China, Hong Kong, Taiwan, Singapore, Thailand, and Australia […]
The news over the last several weeks has been dominated by the Covid-19 outbreak. Originating in Wuhan, China, this new corona virus has rapidly spread across Asia, and as this is being written, the world. Syno has also been touched by this virus. In late February, a conference where we were due to appear in […]
With the global economy becoming more interconnected in recent years and with trading becoming an indispensable need, market research has become ever more important for businesses. There are many ways to conduct market research, with quantitative and qualitative research as the two principal methods. While you may have heard these terms before, do you really understand […]