Syno International, a leading consumer Data as a Service (DaaS) provider today announces the recruitment of Elysia Toh. Elysia Toh is an experienced market research professional with more than 10 years’ experience in the industry and will move into the role as Head of Customer Success for Syno International in APAC. We are experiencing a […]
Syno International, a leading consumer Data-as-a-Service (DaaS) provider, today announces the opening of a Turkish office and the recruitment of Esra Akın. Esra is an experienced market research professional, with 10 years’ experience in the industry, and will take on the role of country manager for Syno International in Turkey. ”Syno see an increased demand in […]
The responsible, accurate, and independent reporting of news is as important as ever. Advertising plays a major part of the revenue mix for news publishers and will continue to be so for the foreseeable future. News and advertising exist in a symbiotic relationship, with the trust in and relevance of content correlating with the trust […]
The collection of consumer data is becoming ever more important for marketers. Despite this, how marketers collect data is changing due to growing concerns about consent and the privacy of consumers. In the past, many marketers and media companies depended on ad networks and third party cookies to ensure that the right ads were displayed […]
Syno International, a leading consumer Data-as-a-Service (DaaS) provider, today announces the opening of an office in Geneva, Switzerland and the recruitment of Andreas Schurek. At the same time, advertising-effectiveness professional Arno Hummerston joins the company to take over management of the UK office and to increase penetration of our data solutions in EMEA and the […]
Syno International is pleased to announce a joint collaboration between our Japan office and Cyber Communications Inc. (CCI), a member of Carta Holdings Inc. and Dentsu Group. Dentsu Group’s digital marketing company CCI and Syno International have announced their collaboration in the launching of CCI’s “Zero Party Data Creation Service,” a next-generation marketing service for […]
Bubble tea—usually a cold milk tea with tapioca pearls at the bottom—is ever growing in popularity. Staff in our offices across Asia all tell stories of long lines outside bubble tea shops, but how popular is it really? Using our in-house marketing research solution, we asked more than 1,000 women in their 20s across Asia […]
Syno International is proud to announce the release of this year’s Advertising Trust Index Report—the first major advertising trust survey conducted after Covid-19. Originally launched in 2019, the survey includes data from over 40 000 interviews across 40 of the largest advertising markets. This year’s survey, conducted in early-June 2020, also included important questions about […]
Syno International is proud to announce the opening of an office in Oslo, Norway with the recruitment of Arild Saele as the Country Manager. At the same time, Vivishnavel Vajravel will be working with Syno International as a Partner Consultant based in Mumbai, India. Regarding our Oslo Office and Arild I have had the pleasure […]
Syno International, together with the City of Kyoto Tourism Association, is proud to announce a unique application of our Experience Management Platform, entitled the “Covid-19 Management and Support Project—Ensuring Peace of Mind Today for Smiles Tomorrow”. In order to secure the health and security of tourists visiting the city of Kyoto, this project collects evaluations, comments, […]