Syno International, working in fields as diverse as global research and customer experience (CX), is a data platform company that helps clients collect, process, analyze, and report on a wide range of data. As an IT startup, we are dedicated to providing services designed to meet our clients’ particular needs. In the course of business, […]
The importance of customer feedback There are two ways to improve business revenue: increase your number of customers or make your existing customers happier. The easiest way to understand what your valued customers are feeling is to ask them. That is easier said than done however. How can you motivate your customers to spend their […]
Nowadays, taking a data-driven approach is essential for bringing enterprises closer to their customers and increasing their sales. Whether small or big, the root of a business’ success always comes from understanding its customers. Conducting online research to collect feedback on products or to understand the market is one way to gain customer insights and […]
With the global economy becoming more interconnected in recent years and with trading becoming an indispensable need, market research has become ever more important for businesses. There are many ways to conduct market research, with quantitative and qualitative research as the two principal methods. While you may have heard these terms before, do you really understand […]
Despite the sleek designs of MacBooks making them famously difficult to self-service, Apple has always been known for their solid customer support, especially when compared to other popular notebook manufacturers such as Dell or HP. In a survey conducted by notebookcheck in 2018, Apple set itself apart from rivals in terms of wait time, problem […]
How Net Promoter Score (NPS) leads businesses/companies to a better customer experience? When a customer seeks information or plans to buy a product/service, she might recall her own experiences, search the Internet, or consult family, friends, or colleagues. The reviews of relatives or friends, therefore, have a great influence on consumer shopping decisions. If a […]
Nowadays, online panels are widely used for recruiting panelists (online survey respondents) and for collecting data from online, paid surveys. Despite a large number of organizations using this effective method, surprisingly little is known about the core of online panels and their ability to elevate a business’ scale through better data-driven decisions. In this article, […]