Syno International, a leading consumer Data as a Service (DaaS) provider today announces a new office opening in Helsinki, Finland. This office opening will solidify Syno International’s commitment to its existing Finnish clients and partners, as well as creating the base needed for supporting new clients in Finland. Responsibilities for the new office opening lay […]
Syno International appoints Per-Erik Kärnekull and Aivaras Mockus to management team to maintain high growth momentum Aivaras joins Syno as Chief Financial Officer and will take global responsibility of accounting practices and financial reporting. The recruitment of Per-Erik as a Head of EMEA adds leadership to Syno International’s team of ambitious Country Managers, Customer Success […]
The news over the last several weeks has been dominated by the Covid-19 outbreak. Originating in Wuhan, China, this new corona virus has rapidly spread across Asia, and as this is being written, the world. Syno has also been touched by this virus. In late February, a conference where we were due to appear in […]
With the Covid-19 crisis showing no signs of abating, and travel restrictions and panic buying becoming common across the globe, we at Syno began to wonder how different countries in APAC are reacting to this epidemic. Recently, we conducted an APAC-focused study, where we asked respondents in China, Hong Kong, Taiwan, Singapore, Thailand, and Australia […]
Nowadays, taking a data-driven approach is essential for bringing enterprises closer to their customers and increasing their sales. Whether small or big, the root of a business’ success always comes from understanding its customers. Conducting online research to collect feedback on products or to understand the market is one way to gain customer insights and […]
Within the consumer data industry, many have wondered what effect Covid-19 has on studies around the world. In particular, researchers have seen surveys that are normally conducted offline, such as in-depth interviews or group discussions that require direct contact with survey participants, be postponed due to the risk of contact infection. Many clients may be […]
With the global economy becoming more interconnected in recent years and with trading becoming an indispensable need, market research has become ever more important for businesses. There are many ways to conduct market research, with quantitative and qualitative research as the two principal methods. While you may have heard these terms before, do you really understand […]
Nowadays, online panels are widely used for recruiting panelists (online survey respondents) and for collecting data from online, paid surveys. Despite a large number of organizations using this effective method, surprisingly little is known about the core of online panels and their ability to elevate a business’ scale through better data-driven decisions. In this article, […]
How Net Promoter Score (NPS) leads businesses/companies to a better customer experience? When a customer seeks information or plans to buy a product/service, she might recall her own experiences, search the Internet, or consult family, friends, or colleagues. The reviews of relatives or friends, therefore, have a great influence on consumer shopping decisions. If a […]
Despite the sleek designs of MacBooks making them famously difficult to self-service, Apple has always been known for their solid customer support, especially when compared to other popular notebook manufacturers such as Dell or HP. In a survey conducted by notebookcheck in 2018, Apple set itself apart from rivals in terms of wait time, problem […]